Ægir 
[ee-geer]
A God of the Sea in Norse Mythology

Collective 
[kuh-lek-tiv]
Characteristic of a group of individuals taken together

WATCH OUR MOVIES

A celebration of UK East Coast surfing culture

Ægir Collective chronicles  UK North Sea surfing whilst ensuring to maintain the correct respect for every surfer who calls their little chunk of it home.  The   blogs and   movies we produce not only showcase the wave riding that happens in our beautiful part of the world but also the hardcore tribe that make our surfing community so unique.

ÆGIR COLLECTIVE FEED

Take a ride down the UK’s North Sea East Coast….

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After 2026’s run of surf here’s a sentence I thought I would never hear myself saying I’m gutted summers over. Definitely got @thanyearham and @james.birchall.796 in the mix here. Tag away if you recognise anyone else… #northseasurfing #summerlovin

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Fond memory from the festive (sand)bank holiday. #coldwatersurfing #ukeastcoast

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Been a stack of gifts delivered eastside this festive season but maybe the best were left to celebrate the end of the old year and beginning of the new. Local rippers @tomcro55 @billocks @joshyyyaustin loving where they live in ‘25. #therightcoast #northseasurfing #surfyourlifeaway (Tag away if you’re in here and I’ve missed you!!)

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Winter starts proper this week. Sure we get cold snaps and the whole lack of daylight thing can make December feel pretty grim but January takes it to another level. With a big arse storm incoming tomorrow you can expect the water temp to now drop to that level where it feels like someone is smashing your face into an ice bucket every time you duck dive. There's also going to be some brutal wind chill accompanying it which will blast through those eight layers of clothing you've put on for the day like they were paper. This snow on the beach scenario at Cromer was taken during one of these stormy spells. I remember taking my hand out of my glove to try and sort something on the camera and within seconds having hot aches in my hands! 😂😂 Ultimately this storm has become my benchmark for what truly is a proper winters day. Incoming to a spot near you this week, have fun! 👀 #coldwatersurfing #snowonthebeach #winterstartshere

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I’m stoked to announce that after lots of hard work the Aegir Collective Online Store is now open for business! To kickstart our e-commerce venture we have released some stunning Fine Art Giclee Prints of shots taken from the beautiful east side stretch of coast that we call home. Choose one from your local area, hang it on your wall and be ready to bring back the East Coast stoke every time you walk in the room! Produced at the highest resolution using quality smooth cotton white paper and fade-resistant inks believe me when I say in real life these look stunning. Click our bio link then select prints to view and if you have any questions don’t hesitate to get in touch. #printisnotdead #therightcoast #coldwatersurfing #surfprints

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First light from the day when an usually big swell from a usual direction lit up some very usual spots! #coldwatersurfing #therightcoast #northseasurf

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Hope you all got time to unwrap some fun waves this festive break. A lot of wind about but between the storms a good old time was had by many. Hopefully 2024 brings lots of smiles and surf to you all. Happy new year. #coldwatersurfing #uksurfing

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Cromer pier taking on the seasons first big Autumn storm. As the last few rays of warmth slowly disappear you know that one of these is just around the corner. Overnight they seemingly knock the stuffing out of the water temps and subsequently the warm water crowd disappears . Personally I always love the energy and change that these wild storms bring in and they get my first proper autumnal buzz on!! #cromersurf #cromerpier #normalfornorfolk #ukeastcoastsurfing #coldwaterstoke

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Perfect style is surfing’s holy grail and is normally achieved at its most simple moments. Perfect log line and body language, Bunkers, Cayton. #styleiseverything #longboardinguk #coldwatersurfing

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SURF PRINTS

Bring the UK East Coast surfing stoke every time you walk in the room

East Coast UK Surfing Prints

T-SHIRTS

Show the pride in your UK East Coast surfing tribe

Vegvisir Premium Tee in Morning Gold on Black (Back View)

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